Updated on 15 Apr 2025 at 12:49 MESZ
We are announcing a new European Business Class, responding to increasing customer demand for premium service. This new offering ensures a clear and recognizable Business Class product, providing an elevated experience tailored to customers seeking comfort, flexibility, and a higher level of service.
Our new European Business Class strengthens our competitive position and enhances our travelers' journey. It aims to attract even more regional and international premium travelers, reinforcing our position in the premium segment. The launch supports our long-term strategy and strengthens Copenhagen’s role as a global hub for Scandinavian and European connectivity, while also simplifying connections and offering a more cohesive experience for passengers traveling across multiple SkyTeam alliance airlines. Business Class will be offered on all international European flights, including flights between the Scandinavian countries, with sales beginning on May 6.
More details and further guidance on our new Business Class concept will be shared as we approach the October 1 launch. This is just the first step in introducing the full experience.
Passengers can look forward to:
Enhanced dining experience: A new Food & Beverage concept with a more premium and flexible dining experience including reusable premium tableware catering to the diverse needs of SAS Business Class travelers.
Blocked middle seats: Ensuring more space and privacy (with some exceptions).
Dedicated cabin: A section in the front of the aircraft for Business Class travelers, separated with a curtain and overhead divider.
Priority treatment on the ground: Priority check-in, boarding and access to more lounges, ensuring a seamless premium travel experience from start to finish.